Sebastian MackayinSobaprivatelabelPeople buy from people: why stories are important in b2bEven in the age of automation, business is powered by people. This is true of every company: people make products, people make the sales…Nov 13Nov 13
Sebastian MackayinSobaprivatelabelBrand building for B2B companiesHow often do you think about your brand and its equity? Over the years that you’ve been building your company, your brand has started to…Nov 13Nov 13
Sebastian MackayinSobaprivatelabelBe the stallion in a pack of zebrasThere’s a trend in business for everyone to huddle together for warmth. This usually means looking at what everyone else in your industry…Nov 13Nov 13
Sebastian MackayinSobaprivatelabelHow to eliminate your competitionLet’s talk about competition.Nov 13Nov 13
Sebastian MackayinSobaprivatelabelMarket positioning 101Def. Market positioning is a strategic exercise that establishes the image of a brand or product in the consumers’ mind.Nov 13Nov 13
Sebastian MackayinTCSB Media 2019–2020Ready, Fight! The Battle for Grassroots esportsThe New Zealand esports scene is divided. Some people will tell you its thriving. Some people will tell you it’s limping along. It all…Mar 5, 2021Mar 5, 2021
Sebastian MackayinTCSB Media 2019–2020How Gaming Is Getting Young Maori and Pacific People into Tech CareersThis story was originally published 20/12/2020Mar 5, 2021Mar 5, 2021
Sebastian MackayinTCSB Media 2019–2020How Money Influences Which Games You Get to PlayThis story was originally published on 20Mar 5, 2021Mar 5, 2021
Sebastian MackayinTCSB Media 2019–2020The Indiepocalypse: Indie Gaming Vs The WorldThis story was originally published 20/10/2019Jan 25, 2021Jan 25, 2021
